Question 1

How is this different from a PR agency?

Accepted Answer

Retainer PR agencies charge $5-15K/month with no guarantee anything runs. We Live to Build is a fixed-price, done-for-you package: one interview, guaranteed placements, a known cost upfront, no ongoing retainer.

Question 2

Is the placement really guaranteed?

Accepted Answer

Yes. On Standard, Premium, and Executive, We Live to Build guarantees your sponsor placement, MSN.com feature, or CNBC/Bloomberg segments run exactly as booked. If a placement does not run, you get your money back.

Question 3

Which package should I choose?

Accepted Answer

MSN Feature is the fastest, lowest-cost entry point if you just need a written third-party placement, no interview required. Standard Interview is for brands that want reach and sponsor visibility, not press, one interview, sponsor placement, and a month of content. Premium swaps sponsor placement for an MSN.com press feature. Executive adds CNBC and Bloomberg broadcast placements on top of everything in Premium. If you're not sure, book a call with We Live to Build and get a direct recommendation.

Question 4

What's the difference between Standard Interview and Premium?

Accepted Answer

Both We Live to Build packages include the same interview, LinkedIn posts, video clips, raw files, and guaranteed views. Standard Interview gives your brand sponsor placement in the episode, no press. Premium swaps that sponsor placement for a real MSN.com press feature instead.

Question 5

Do I own the content afterward?

Accepted Answer

On Standard, Premium, and Executive, yes, We Live to Build gives you the raw video, audio, transcript, and edited clips with no licensing restrictions. Use them however you want, on your own channels, in a pitch deck, anywhere.

Question 6

What if I'm not comfortable being interviewed on camera?

Accepted Answer

We Live to Build's MSN Feature Package doesn't require an interview at all, it's a written placement built from a written Q&A. Standard, Premium, and Executive are built around a relaxed 30-minute conversation with Sean, not a scripted studio interview, most guests find it easier than they expect.

	MSN Feature	Standard Interview	Premium Interview	Executive Visibility
SPONSOR PLACEMENT
Sponsor placement in the episode
PRESS COVERAGE
MSN.com feature article
CNBC placement
Bloomberg placement
CONTENT PRODUCTION
30-min interview with Sean
LinkedIn posts written in your voice		5 posts	5 posts	5 posts
Short-form video clips, edited & captioned		5 clips	5 clips	5 clips
Raw files (video, audio, transcript)
DISTRIBUTION
Guaranteed views to your ICP		10,000+	10,000+	10,000+
DELIVERY
Turnaround time	48–72 hrs	Next available slot	2–3 weeks	2–3 weeks
	See details	See details	See details	See details

Done-for-you media packages
for executives

I just want a real press citation, fast.

I want to promote myself, but no press.

I want press coverage plus a month of content.

I want the full broadcast, press, and content package.

Full feature comparison

Placement is guaranteed

See a real published feature

Udo Foerster: 30 Years of Entrepreneurship Built on Teamwork, Communication and Sustainable Growth

Frequently Asked Questions

Not sure which package fits?

Done-for-you media packages for executives