How Long Does a Written Feature Take?
A well-syndicated written feature, like an MSN.com placement, can move fast, often 48-72 hours from a finished draft to publish, because the editorial bar for a feature article is lower than for broadcast and the review cycle is shorter.
How Long Does a Broadcast Segment Take?
TV segments involve production scheduling, so even with a fast-moving partner, expect two to three weeks minimum from interview to air date. Standalone pitches without an existing pipeline relationship regularly take months longer, if they land at all.
When Should You Start the Process?
If you're planning a fundraise or a major deal in three months, the math doesn't leave room to wait. Even the fastest realistic timeline eats a meaningful chunk of that runway, and if the first attempt at a placement doesn't land cleanly, there's no time left to try again.
The executives who show up with strong coverage already in place didn't start when they needed it, they started when it still felt early.
What Can Slow the Process Down?
The single biggest delay isn't the outlet, it's the guest. Slow responses to scheduling requests, an unclear or shifting story, or extensive back-and-forth over approvals can turn a three-week timeline into a two-month one. Outlets and syndication partners move at the pace of the slowest link in the chain.
The fastest path is a guest who shows up prepared: available for the interview quickly, clear on the story being told, and not trying to relitigate the angle after it's already been agreed on.
Know your timeline before you commit
WLTB Executive Visibility Package
Defined turnaround, defined outlets, defined deliverables, 2-3 weeks from interview to a full media package.
