Sean WeisbrotFounder of We Live to Build, host of 320+ unscripted founder interviews. 14 years building businesses globally, $100M+ facilitated for his network.
He built his own media presence the same way, from zero. Living in China as a foreign expat, he went from unknown to being interviewed by local news and radio and appearing on national Chinese TV programs, entirely off the back of a live event community he grew from 100 to 700+ attendees. Read the full story. This package is that same process, built for you instead of him.
90 minutes total
This call plus the interview session. CNBC, Bloomberg, and MSN work happens after.
Warm-up built in
We block an hour so you can get comfortable before the recording starts.
Syndication partner pipeline
CNBC and Bloomberg segments run through a partner with standing broadcast slots.
Built for the moments that create urgency
Executive visibility works best when something just changed. These are the trigger events where third-party press stops being optional and starts being the difference between controlling the narrative and losing it.
Just raised
Investors and the market are watching now.
Turn your round into CNBC and Bloomberg coverage before the narrative gets written without you.
After a raise, associates forward internal notes and investors re-Google you. CNBC and Bloomberg coverage gives them something credible to share before the narrative hardens.
Just acquired
Customers and talent need to hear from you.
Control the integration story with third-party press while competitors spin their version.
During M&A, buyers, customers, and retained talent all search leadership. Third-party press on the integration story reduces rumor-driven churn.
Just launched
You have a narrow window before the market moves on.
Give your launch a real news hook, not another product announcement nobody shares.
Launch announcements die in feed algorithms without editorial validation. A syndicated feature gives partners and prospects a link that outranks your press release.
Just hired a key exec
Enterprise buyers and recruits will Google them, and you.
Make the hire signal strength with broadcast coverage, not a LinkedIn post alone.
A senior hire signals strategy shift. Broadcast and press coverage validates the hire to enterprise buyers evaluating vendor stability.
Why timing matters more than ever
You have a 2–4 week window when the market is paying attention.Raises, acquisitions, launches, and major hires are news. The story is freshest right after the announcement, and fades fast. Executive visibility captures that moment before it closes.
Trigger events give outlets a reason to cover you.CNBC and Bloomberg don't run founder profiles. They run stories. When something just changed at your company, you have a hook syndication partners can actually place.
One interview becomes the full package while urgency is highest.Most guests get a YouTube link and disappear. Executive visibility extracts broadcast press, MSN.com editorial, social content, video, and distribution from a single 30-minute conversation, timed to your milestone.
What our experts say about visibility
"CEOs that do have human, likable, strong brands can attract more talented employees, more investment opportunities, more strategic opportunities."
Stacey Ross Cohen
CEO, Co-Communications
"Earned media is the most important. What comes second is how you describe yourself on your own media sites."
Curtis Sparrer
Principal, Bospar PR
"Earned media and journalistic coverage influence how companies show up in AI search. AI is a new frontier for reputation."
Jackson Wightman
Founder, Proper Propaganda
"If you're not telling a story strategically within your broader marketing mix, that's not PR strategy. It's just a mention and you're crossing your fingers."
Loretta Markevics
Founder, Seed Communications
"A lot of that next level of performance has to come from being known and seen."
Dr. Carla Fowler
Executive Coach, Thaxa
"If you're a business owner, you are a media company... what a podcast does for your brand is astronomical."
Anthony Frasier
CEO, ABF Creative
not clients of this package.
What's included in the Executive Visibility Package
The Interview
30-Minute Interview with Sean Weisbrot
A deep-dive conversation on We Live to Build focused on your milestone, the raise, acquisition, launch, or hire that makes this moment newsworthy.
- 320+ interviews recorded
- 235,000+ subscribers
- Unscripted. High-signal. No fluff.
Broadcast and Press
Major Media Placements
You choose which story from our interview gets placed. We produce the interview and the story, then place it through our media syndication partner, who holds the distribution relationships with these outlets. TV segments and a written feature that build third-party credibility you can reference everywhere.
Placement is guaranteed. If your segment or feature does not run on the outlets above, you get your money back.
4-minute segment
- Airs weekends at 12pm EST
- 3 weeks to publish
4-minute segment
- Airs Fridays at 11pm EST
- 3 weeks to publish
Guaranteed Distribution
10,000+ Views from Your ICP
Paid promotion ensures your interview reaches the exact audience that matters. Not random viewers.
- Targeted to your ideal demographics
- YouTube distribution through our channel
- Minimum 10,000 views guaranteed
Views by content · Total
Views
2,090,554
Watch time (hrs)
12,716
Subscribers
231,772
LinkedIn Content
5 LinkedIn Posts in Your Voice
We pull your best moments from the transcript and turn them into polished posts that sound exactly like you. Not a ghostwriter.
- Built from your interview transcript
- Written in your voice
- Ready to copy, paste, and publish
Sample posts (click to open)
Short-Form Video
5 Short Clips Ready to Publish
Bite-sized moments cut from the interview, formatted for social and optimized for reach.
- Edited and captioned
- Formatted for social
- Repurpose across any platform
Sample clips
Full Media Package
All Raw Files, Yours to Keep
You own everything. Take the raw video, audio, transcript, and clips and use them however you want.
- Full video and audio files
- Full transcript
- No licensing restrictions
Included, No Extra Charge
Sponsor Placement in Your Episode
You're not just the guest, your brand also gets sponsor placement in the episode, on top of everything else in this package.
- Logo and link on our sponsor page
- Mention and link in show notes
Which package fits your moment?
Executive Visibility is built for active milestones, raises, acquisitions, launches, and senior hires, when broadcast weight (CNBC + Bloomberg + MSN) matters most. Between milestones, Premium or MSN Feature may be a better starting point until the next trigger hits.
Compare all packagesFrequently Asked Questions
Further reading
Not ready to book? These guides explain when this package fits, and how to get the most from it during a milestone window.
What Is Executive Visibility? A Practical Definition
Executive visibility isn't personal branding, it's what holds up when someone checks whether what you say is true. It requires a third-party validator, multi-format content, and real distribution, all three at once.
What Makes a Milestone Newsworthy for CNBC and Bloomberg?
Newsworthy means a point of view on a market shift, not a milestone announcement. The trigger gives you timing; the angle gives you placement.
The First 30 Days After Closing Your Funding Round
After a raise closes, associates forward names, journalists look for angles, and prospects Google you. Third-party press in the first 30 days gives every stakeholder something credible to share while the round is still news.
You Just Acquired a Company, Control the Integration Narrative
If you do not explain an acquisition on credible third-party channels, competitors and anxious employees will explain it for you. The integration story is freshest in the first two to four weeks.
Just Launched? Why Press Beats a Product Announcement
Self-published launch posts have a half-life of hours. Press on a recognized outlet rides the launch hook for weeks, shows up when enterprise buyers Google you, and outlasts anything you post on your own channels.
Announcing a C-Suite Hire: What to Publish in the First Two Weeks
Enterprise buyers and senior candidates Google new leadership. Third-party coverage turns a hire from internal news into market proof of strategy, but only if you publish while the appointment is still newsworthy.
Ready to get started?
Claim your slot
Something just changed at your company? Send us a message and we'll get you booked in. Slots fill fast. We only take four executives per month.
Book a call with SeanLooking for a different fit?
We Live to Build · Built by Sean Weisbrot